the stats are in on natural lash impact. Maybelline new york great lash real impact mascara gives lashes thick, silky, natural-looking volume. The cream-whipped formula contains no artificial waxes for thickness and volume thats for real. The facts prove it. Great lash real impact: 81% of women see real-looking volume. 80% of women say its not heavy or masking. 87% of women say its easy to remove with soap and water. Its no wonder its americas favorite black mascara.